The Packaging Boom Continues for Streamers

The Packaging Boom Continues for Streamers

Published: July 10, 2024

Photo by Erik McLean via Unsplash

The Packaging Boom Continues for Streamers

By Movieguide® Contributor

Many streaming platforms are in the process of partnering with other services to offer more “bundled” models to the public.

One of these changes concerns Paramount+, which is “considering merging with another service.”

MSN It was reported“Such an arrangement would follow Disney’s February announcement of Venu Sports, a joint sports offering consisting of ESPN, Fox, and Warner Bros.; Disney’s in-studio push to create a mega-service for paying subscribers across three services — Disney+, Hulu, and ESPN+; and Disney’s planned collaboration with Warner Bros. on a bundle consisting of Disney+, Max, and Hulu.”

Movieguide® previously reported about Venu Sports:

Disney, Fox, and Warner Bros. Discovery have announced the name of their new streaming joint venture: Venu Sports.

“We are excited to officially introduce the Venu Sports brand, which we believe captures the spirit of a brand new broadcast home where sports fans outside of the traditional pay TV ecosystem can experience an incredible collection of live sports all in one place,” said CEO Pete Distad. aforementioned“As preparations for the platform accelerate, we are focused on delivering the best product for our audience. This product has been built from the ground up using cutting-edge technologies to engage and entertain discerning sports fans who want one-stop access to live games.”

ESPN It was reported The streaming service will “bring together the companies’ portfolios of sports networks and select direct-to-consumer services into a compelling new streaming sports service to enable underserved fans to get the most out of every match,” the company said in a statement.

Paramount+ is in the process of merging with Skydance Media, in addition to merging with another service. “Entertainment giant Paramount will merge with Skydance, ending a decades-long run by the Redstone family in Hollywood and injecting much-needed cash into the legacy studio as it struggles to adapt to the changing entertainment landscape,” AP News aforementioned.

Paramount Global President Shari Redstone said of the changes. “Given the changes in the industry, we want to strengthen Paramount for the future while ensuring that content remains king,” she said.

Another bundle in the works is Disney+, Hulu and Max. Movieguide® reports:

“This new offering gives consumers the largest collection of entertainment for the best value in streaming and will help drive increased subscriber numbers and much stronger loyalty.” aforementioned JB Perrette, CEO and President, Global Publishing and Games, Warner Bros. Discovery.

“Among other things, the collaborative effort will bring together two major comic book rivals, Disney’s Marvel and Warner Bros.’ DC, in a collaborative venture,” CNN reported. It was reported.

Why are broadcasters bundling services? Simply put, it lowers costs for businesses and consumers. MSN explained“The dream of an a la carte system where you pay for what you watch has become unattainable, primarily because there is no way to adopt a system where the cost does not become burdensome, perhaps even prohibitive, for many consumers.”