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Samsung continues to work with Google on the XR device and has an advantage in this regard

Samsung continues to work with Google on the XR device and has an advantage in this regard

At the Galaxy Unpacked event in Paris, Google’s Rick Osterloh took the stage to confirm that the partnership between Samsung, Google, and Qualcomm is still on. Osterloh is SVP of Platforms and Devices, and he confirmed that this partnership is for “next-generation devices.”

We haven’t heard anything about XR for a while (Extended Reality) is the device these companies are partnering with. If I had to guess, though, I’d say it’s going to be more productivity-oriented than entertainment-oriented. This device will likely be looking to compete directly with the Apple Vision Pro, whether it’s AR glasses or a headset.

But now we also have a bit more information about how this device will work. And unsurprisingly, it involves AI. We’ve seen Ray-Ban smart glasses with Meta AI before, but those don’t have a screen. Samsung’s Executive Vice President Patrick Chomet says AI will be a big part of the upcoming product.

— Patrick Chomet, CNETJuly 2024
The race for a modern pair of AR smartglasses seems to almost mandate the use of AI. Meta has been working on an AI-powered pair of AR smartglasses for a while now. And Google’s Project Astra demo at Google I/O this year featured a pair of AR glasses powered by Gemini, Google’s flagship AI model.
We still don’t have a firm date for when we might see this device, but I’m personally very happy that the XR industry is finally taking steps to bring the technology into the mainstream.

And whichever of these companies gets the finished product to market first will have a huge advantage, in my opinion.