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TF1 to aggregate third-party content on TF1+

TF1 to aggregate third-party content on TF1+

TF1 Group has signed a series of agreements that will expand the range of audiovisual content offered as part of its TF1+ broadcast platform.

The first partners were sports publication L’Equipe, newspaper Le Figaro and audio streaming platform Deezer.

TF1 Group says the aggregation model allows third-party publishers to generate additional revenue by tapping into the video ad market through the platform.

Six months after its launch, TF1+ has 4 million daily broadcasters and 33 million

monthly publishers. May saw a new record with 35.4 million publishers.

“With these first merger agreements, we are taking a new step in our digital acceleration strategy,” said Rodolphe Belmer, Chairman and CEO of TF1 Group. “Bringing together broadcasters who are third-party references for the public will allow us to strengthen the appeal of our platform and increase the range of programs available to our users at any time. TF1+ is a great showcase for our new partners L’Équipe, Le Figaro and Deezer, and I am very pleased with these agreements, which recognize the strength of our Group’s brand of quality content that is appreciated by the public.”

L’Équipe will broadcast its linear channel and associated catch-up content. It has the rights to the Le Mans 24-hour Rally, the Nations League, the Spanish Cup, the Alpine Skiing World Championships and matches featuring French Handball teams.

TF1+ will launch Deezer Sessions, recordings of live performances from the most popular artists of the moment. A new slogan “powered by Deezer” will be used by some of the group’s major franchises.

TF1+ will also broadcast the Le Figaro TV channel, which offers news and culture, and the new Top Info format, which covers the three most popular topics of the day.