close
close

How did Generation Z fall for the chic appeal of the Longchamp bag?

How did Generation Z fall for the chic appeal of the Longchamp bag?

This change in demographics is definitely having an impact on sales, as the brand reported a 44% increase in sales in January compared to the previous year, with La Maison Long Champagne It reached a new sales record in 2023.Longchamp’s There are many stars among Maison’s friends Netflix Hits like Joe Locke And Kizzy Edgell from Heart stopperIndia Amarteifio from BridgertonAnd Natalia Boyaci from Stranger Things,Hector Cassegrain, Long Champagne The managing director of the UK and Ireland explains Fashion“This way of building community resonates strongly with our Gen Z audience.” The marketing team is clearly leveraging the power of Netflix and using the cultural obsession with Parisian style to their advantage — Long Champagne in the bag Emily in Pariswith Lily Collins Showcasing a fluorescent yellow mesh version of Pliage.

Just look at the celebrity ambassadors and fans to see how these bags appeal to all generations. Princess Mom is a Pliage fan and Julia Roberts Seen with Box-Trot, Joe Locke, Ncuti Gatwa, Mia Regan, Suki Waterhouse And Elle Fanning all recently carried one Long Champagne Perhaps it’s a testament to how classic and timeless the designs are, or that the price point (lower than most luxury Parisian accessory brands) appeals to students and retirees alike.

Le Pliage original

The Pliage was first launched in 1993 and is a practical tote bag made from washable nylon canvas that folds neatly in four simple steps. The designer, Philippe Cassegrain When he designed this bag 30 years ago, he was inspired by origami, the Japanese art of paper folding, and the name comes from the French word for fold. It’s a practical bag for carrying your laptop and sports equipment with you and for stowing them in a suitcase, because it can hold a lot of stuff, and the recycled polyamide canvas is wipeable. The range is now extensive, in every size and colour you could possibly want, and there are annual collaborations with artists who use Pliage as their canvas. Despite being the house’s consistent bestseller for three decades, TikTok For the past few years, Pliage content has been driving record sales and interest (especially for the Pliage Pouch). The Lyst Index named the bag the ninth most popular item in Q2 2023, up 56% during that period.

Longchamp – Le Pliage Original Cabas L

Longchamp – Le Pliage Original Cabas L

Longchamp – Le Pliage Original Cabas L

Longchamp – Le Pliage Original Cabas M

Longchamp Pliage Filet mesh bag

With the rise of baskets and market bags, Long Champagne It has launched a new version of the Pliage with a mesh body, inspired by the models French grandmothers use to carry their groceries. Long Champagne collaborated with FILTERIt is the oldest manufacturer of mesh shopping bags in France, having been producing bags in Normandy since 1860.

Longchamp – Le Pliage Fillet XS

Longchamp – Le Pliage Filet L

Longchamp – Le Pliage Filet L

Longchamp – Le Pliage Filet L

Le Roseau

The Le Roseau It is one of the classic designs of the house, it has a minimalist structure with a beautiful arched shape and clean lines and a signature Bamboo buckle on the handle. It is positioned by the brand as a city bag and is loved by the most popular girls in London, such as Fairy Geldoff And Bell Powley.

Longchamp – Le Roseau Essential Bandoulière

Longchamp – Le Roseau Essential S

Longchamp – Le Roseau Essential M

Longchamp – Le Roseau Essential M

Pure

The Épure range, worn by Nicola Coughlan and Mia Regan, has become a real crowd-pleaser in the home. Its design is rooted in simplicity and minimalism, but all the different variations, from buckets to XL totes, focus on structure. This is an extensive range, with crossbody bags, buckets, totes and small phone-sized crossbody bags coming in a range of colours, but if you’re looking to invest in a classic bag, the tan and cream leathers are the ones that stand out the most.

Longchamp – Pure Cabas XL

Longchamp – Pure Bandoulière XS

Longchamp – Pure Cabas XL

Longchamp – Pure Sea S

Le Foulonne

This bag is an integral part of the brand’s heritage, as it was first established in 1978 and features a distinctive leather texture throughout its range of bags. If you want something simple and understated that won’t succumb to the changing trend cycle, this is a sensible choice that will be a solid addition to your wardrobe.

Lonchamp – The Fouloon Bandoulière M

Lonchamp – The Fouloon Bandoulière M

Lonchamp – The Fouloon Bandoulière M

Longchamp – The Fouloon Bandoulière M

Box-Trot

Box-Trot has been a focal point Long Champagne as it has been worn by the marketing team for several seasons, Lupita Nyong’o, Julia Roberts And Elle FanningIt has a structured, boxy shape and a distinctive gold medallion hanging from the clasp, depicting a horse and rider in a leap. Its compact shape and beautiful range of colours make this a useful addition to any wedding or event.

Longchamp – Box-Trot Bandoulière S

Lonchamp – Box-Trot Bandoulière M

Longchamp – Box Trot Bandoulière M

Longchamp – Box-Trot Bandoulière M

This article was previously published in Vogue UK

More on Vogue.fr: